HCMC METRO
The #SayYes Campaign
Special thanks to our lecturer Mrs.TRAN THI NHAT TRAM for wonderful feedbacks, guides and lessons.
Overview:
Ho Chi Minh City has suffered traffic jams due to the rapid increase of individual vehicles in recent years. The Ho Chi Minh City Metro project has always been the hope of easing up commute in the city as well as helped reduce the number of accidents. Our "Say Yes" campaign is here to help realize the essential to building healthier, better and
sustainable communities.
Goals:
- Create awareness for Ho Chi Minh City Metro.
- Encourage people to use Metro.
- Turn customers into advocates.
With this campaign we want to: Spread awareness and the benefit of using the metro. #SayYes will focus on customer satisfaction and well-being.
Special thanks to Dũ Dy and her friends for using our filters.
TVC 70s, "SAY YES TO METRO"
Time: Fourth week of march - launch week
Prototype samples
